Dubai Land Department cracks down on brokers violating advertising rules
DLD aims to create a more transparent and secure real estate environment for both investors and the general public in Dubai.
Dubai: Dubai's Real Estate Control Department fined 256 brokers for failing to comply with advertising terms and conditions.
A significant number of inspections including 450 field visits to companies and projects, and a staggering 1,530 inspections of associated advertisements were carried out. These efforts resulted in over 1,200 legal warnings being issued, with 256 brokers ultimately fined
Dubai Land Department (DLD) announced the results of its inspections and control efforts on real estate brokers, companies, and projects during the first half of 2024. This initiative aims to ensure compliance with regulations and enhance the attractiveness and stability of Dubai's real estate market.
Combating violations with artificial intelligence
The department is currently implementing artificial intelligence technologies for ad monitoring. This will allow for more efficient detection of violations and a reduction in non-compliant practices.
Ensuring market integrity
Ali Abdullah Al Ali, Director of the Real Estate Control Department at RERA, emphasized the importance of these operations. He stated that they are part of DLD's ongoing commitment to enhancing market transparency and protecting investors' rights.
DLD is dedicated to upholding the highest global regulatory standards in the real estate sector.
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A call to action for brokers and the public
DLD urges all real estate brokers and companies to strictly adhere to the department's regulations. This ensures the market's sustainability and development. The public is also advised to be cautious and avoid engaging with any property advertisement that has not been approved by DLD.
The control measures focus on ensuring brokers comply with advertisement terms and conditions. This includes the presence of a properly functioning QR code that meets DLD specifications and accurately reflects the advertised property details.
By implementing these measures, DLD aims to create a more transparent and secure real estate environment for both investors and the general public in Dubai.